The worst thing someone could say about my workshop is that it SUCKS! I’d be devastated! If I didn’t cover something specific they were hoping for, if I didn’t go deep enough, if I didn’t help them to map out their whole project on the spot – I’m fine with all those things (and yes, I’ve had them all said to me) but I really pride myself on delivering a high-quality experience that’s full of value and everyone leaves having had an enjoyable time.
But that worry or concern of ‘What if my workshop sucks’ – can bring up feelings of possible embarrassment and humiliation and can be halting in our efforts to create and deliver quality training or experiences. It’s a real concern for those of us who haven’t shared ourselves and our business in that way – I certainly remember feeling that way in the beginning.
After delivering hundreds of workshops and trainings both online and offline, I love creating great client experiences that provide real connection – it’s my sweet spot! So let me go through the most important areas so you can confidently create and deliver workshops that add tremendous value to your business:
1. Be You – bring your personality, your quirks, your way. Amplify you! That’s what attracted people in the first place.
2. Structure – we all know the brain loves structure, it’s really important that you take people through a step by step process of some kind that makes sense. However, be creative in that structure – otherwise, you are verging on dull – keep it fresh, innovative, interesting and surprising.
3. Create an ‘experience’ – this is huge. People nowadays are screaming out for more connection and for more experiences – make sure you create an experience for them. Experience is when feelings, actions and thoughts merge to create something bigger than the sum of its parts – keep asking what do you want your participants to feel, think and do throughout the whole experience (pre, during and post-workshop).
4. Set up expectations and attract the right crowd. This is done mainly through your marketing, be specific on what the outcomes are and what people can and can’t expect out of the day. Also who is the workshop for and who its not for. You can’t be all things to all people.
5. It’s not about you! Congratulations – you know this stuff! But it’s about imparting your knowledge and experience so your clients can also learn it and action it. What do they need, how are you going to move them through the process, what do they need to do to be able to do xyz. Keep your focus on your clients and make sure you are giving them what they need depending on where they are in the process. Experts curse can play a part in us not understanding what steps are really required when someone is starting out – be aware of that. Have a fixed outcome for the workshop but take a flexible approach in how you get there and be adaptable when you are delivering the workshop.
I’d also recommend going to workshops especially ones, not in your industry – what did you love about it, what had the biggest impact in the group, what fell flat, how was it to feel a newbie again, what could you implement?
If you are based in Brisbane and free on May 20th, 2017, I’m running a half-day workshop on ‘How to create a workshop that wows your clients!” where I’ll be sharing my brain-based knowledge and practical experiences so that you can create a high-quality workshop that really does WOW your clients. For more info head here….http://popwithjo.com/workshops-that-wow-brisbane/